Facebook Bots
Messenger Marketing – noun – the act of leveraging mobile, chat platforms to facilitate conversations and commerce with prospects and customers.
WHAT WOULD IT COST YOU TO HIRE A PERSONAL ASSISTANT?
WHAT WOULD IT COST YOU TO HIRE A PERSONAL ASSISTANT WHO WORKED 24/7 AND NEVER GOT TIRED?
THE BETTER QUESTION IS, HOW WOULD A NEVER TIRING PERSONAL ASSISTANT TRANSFORM YOUR BUSINESS?
ONE MORE QUESTION.
CAN YOUR FACEBOOK PAGE DO THIS FOR YOU?
You probably already market to customers on social media channels like Facebook, Twitter, YouTube, and Instagram. But have you made Messenger -- Facebook's standalone messaging app -- your top marketing priority?
If not, you're already behind. Ten years ago, consumers used email, AIM, and MySpace to chat. Five years ago, it was Facebook and Twitter. But today, that activity has moved to messaging apps.
Over 3 billion people use messaging apps on a regular basis to communicate with friends and businesses; and messaging is the most preferred channel for customer service in the U.S.
That's why Messenger marketing has become so hot. It's the art and science of reaching customers at scale using Facebook Messenger, much in the same way marketers have relied on email marketing and newsletters.
Messenger marketing often involves using automation software or chatbot builders to send push notifications and targeted conversations to the over 1 billion people who use Messenger.
Messenger will quickly become one of your most important marketing channels. Consumers simply are moving away from the noise of email. Messenger marketing can yield over 80 percent open rates, multiples more effective than email.
This makes developing a marketing strategy around Messenger critical to your business.
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Page Bot vs Ad bOt
A Page Bot will populate when the user visits the page. This is a great opportunity for a brand to be able to serve clients 24/7 as the bot can be programmed to answer questions, schedule a meeting, and more.
We can also use page bots to respond to comments on your page using keywords.
An Ad Bot lives on a Facebook ad and triggers a conversation inside messenger instead of just sending the user to a website and leaving them alone. Using an Ad Bot we drive traffic to a specific offer and help the user register for an event or buy a product.
In both cases, those users who interacted with the bot are now subscribers and we can reach out to them with additional information at a later date.
Messenger Marketing will overtake email marketing as the predominant sales, marketing, and support channel for businesses.
You can bet on it.
And for anyone who’s skeptical, let’s just take a look at the facts.
Messenger has a 4x higher open rate.
MailChimp conducted research spanning millions and millions of emails, and they announced that the average open rate for an email is 20%. That means for every 5 emails you send, 1 person will open it.
Messenger, on the other hand, has open rates that are regularly in the 70%-90% range. Almost everyone opens their messages on Messenger.
Messenger has an 8x-12.5x higher click-through rate.
Great examples of National Brand Messenger Bots
You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo). The bot will let you know the current location of your driver, and show you a picture of the license plate and car model.
You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo). The bot will let you know the current location of your driver, and show you a picture of the license plate and car model.